Wefluens, a vibrant talent agency, and influencer marketing powerhouse, needed a digital facelift. While functional, their existing website lacked the spark and sophistication to truly represent their brand and connect with their global network of influencers and clients. It was time for a complete overhaul, a digital transformation that mirrored their dynamic energy and ambitious vision.
My Role: UX Designer
The Team: 1 UX Designer, Website Designer, 1 Graphic Designer, 1 Marketing Director, 1 CEO
Duration: 3 months
My focus
Reimagine the information architecture of the entire website, ensuring a seamless and intuitive experience for influencers and brands. This involved creating user-friendly navigation, optimizing the presentation of talent profiles, and streamlining the connection process.
Background
The original Wefluens website suffered from a cluttered layout, confusing navigation, and an outdated design that didn't reflect the company's premium brand identity. This resulted in a poor user experience, potentially hindering talent acquisition and brand partnerships.
Problem
The outdated website failed to effectively showcase Wefluens' impressive roster of talent or communicate its unique value proposition to potential clients. This led to a less-than-optimal user experience, potentially deterring influencers and brands from engaging with the platform.
Challenge
How might we transform the Wefluens website into a dynamic and engaging platform that effectively showcases its global network of influencers, strengthens its brand identity, and facilitates valuable connections?
Key Features
Influencer Category Showcase
To address the previous website's reliance on case studies that failed to resonate with users, the new homepage prominently showcases influencer categories, resulting in increased inquiries and improved user engagement.
Streamlined Inquiry Process
Whereas the old website lacked clear calls to action, the new design features prominent "Hit Us Up" buttons throughout, guiding users to a user-friendly inquiry form and removing friction in the user journey.
Segmented Inquiry Forms
Instead of a single generic form, the new website offers separate, tailored forms for influencers and brands, improving efficiency for Wefluens and providing a more personalized user experience.
